Indie-first game publishing

We help small studios go
global scale.

True Mercantile LLC runs a lean publishing engine for studios targeting TikTok mini-games and Google Play in the US and Japan.

Publishing, done right

The path from prototype to T1

You make the game; we handle everything that gets it to players.

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Community ops

Discord, review replies and player comms managed for you.

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Soft-launch testing

We validate markets with small spend before scaling a title globally.

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Genre fit

We match each title to the market and genre where it earns the most.

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Cross-entity ready

We solve the authorization chain when publishing and developer entities differ.

Our games

Our favorites

Casual, puzzle and hyper-casual games live on T1 storefronts.

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SimCasual

Cozy Cafe

Idle cooking sim with weekly events and JP-localized content drops.

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Rhythm

Beat Bounce

Rhythm tap game synced to upbeat tracks.

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WordCasual

Word Nest

Cozy word puzzle with daily brain teasers.

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ArcadeHyper-casual

Slime Pop

Squishy bubble-popper with satisfying haptics.

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Action

Blaze Dash

Fast reflex dodger with seasonal ranks and TikTok shareable clips.

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Arcade

Rocket Rumble

Physics launch game where timing beats everything.

View all products β†’
What partners say

Why they stay

β€œWe finally understood our LTV thanks to their dashboards.”

β€” Founder, merge games

β€œThey treated our IP like their own and fought for the right market fit.”

β€” Creative Director, indie

β€œWe shipped in a month with zero compliance headaches. Their US entity handled everything.”

β€” Solo dev, arcade

Want real players?

Tell us about your game and we’ll show you the fastest route to players.

Partner with us